Stan Store vs Sellr: Which Is Right for You?

Overview

Stan Store and Sellr both aim to turn your social media bio link into a selling tool. They share a core idea: replace your link page with a storefront where followers can browse and buy without leaving. But the details differ in meaningful ways, especially around pricing, product types, and who each platform is built for.

This comparison is based on publicly available information as of April 2026. We will cover the key differences honestly so you can decide which platform fits your needs.

Pricing

Stan Store starts at twenty-nine dollars per month for their Creator plan. There is no free tier. You pay from day one, whether or not you have made a sale. Their Creator Pro plan is ninety-nine dollars per month and adds features like upsell funnels and affiliate tracking.

Sellr offers a free plan that includes up to ten products, built-in Stripe checkout, email capture, discount codes, and analytics. You only pay a five percent transaction fee on sales. The Pro plan is nineteen dollars per month with a three percent fee and added features like custom branding removal. The Business plan is thirty-nine dollars per month with a two percent fee, unlimited products, and advanced features.

For sellers just starting out, the difference is significant. With Stan, you need to earn at least twenty-nine dollars in profit each month just to break even on your subscription before you see any return. With Sellr, you pay nothing until you make a sale, and even then the fee is a small percentage.

Product types

Stan Store focuses primarily on digital products. It handles digital downloads, courses, memberships, and booking links well. However, it does not natively support physical products with shipping address collection, inventory tracking, or product variants like size and color.

Sellr supports both digital and physical products out of the box. Digital products get instant delivery with secure download links. Physical products include shipping address collection at checkout, inventory tracking with low-stock alerts, and full variant support for things like size, color, and format. This makes Sellr a better fit if you sell tangible goods alongside digital ones.

If you sell exclusively digital products like courses and e-books, Stan handles that well. But if you sell merchandise, handmade goods, or any physical items, Sellr gives you the tools you need without workarounds.

Customization and design

Both platforms offer storefront customization. Stan provides color themes and layout options for your store page. Sellr offers two distinct themes, Creator and Business, along with customizable accent colors, grid or list layout modes, and social link integration.

In terms of branding, Stan shows its branding on the free-tier equivalent features, while the Creator Pro plan at ninety-nine dollars removes it. Sellr removes branding on the nineteen dollar Pro plan, making a fully branded experience more accessible.

Checkout and payments

Both platforms use Stripe for payment processing. Stan also offers PayPal integration. Sellr currently uses Stripe exclusively, which supports credit and debit cards, Apple Pay, and Google Pay.

Sellr's checkout is built directly into the storefront experience. Buyers do not get redirected to a separate checkout page on a different domain. Everything stays in one flow, which reduces friction and abandoned carts.

Features unique to each platform

Stan Store offers a built-in course builder, membership areas, and an affiliate program on higher-tier plans. These are valuable if your business model revolves around online education or community access.

Sellr offers product drops with countdown timers, a Going Live banner for stream notifications, discount codes on all plans, product reviews, and email capture. The drops feature is particularly valuable for sellers who launch limited-edition products or run flash sales. Sellr also provides per-variant inventory tracking, which is essential for physical product sellers.

Transaction fees compared

Stan Store does not charge a platform transaction fee on top of Stripe fees. However, you are paying twenty-nine to ninety-nine dollars per month regardless of sales volume.

Sellr charges a platform fee of two to five percent depending on your plan, plus standard Stripe processing fees. On the free plan, the five percent fee on a one-hundred dollar sale is five dollars. On the Business plan at thirty-nine dollars per month, it drops to two percent. For most sellers making under a few hundred dollars per month, the per-transaction model costs less than a flat subscription.

Who should choose which

Choose Stan Store if you sell exclusively digital products like courses and memberships, you want a built-in course builder, and you are comfortable with a monthly subscription from day one.

Choose Sellr if you sell physical products or a mix of digital and physical, you want to start free and scale your costs with your revenue, you need inventory tracking and product variants, or you want features like drops and countdown timers to build hype around your launches.

Both are solid platforms. The right choice depends on what you sell, how much you sell, and whether you prefer a subscription or a pay-as-you-go model.